Buy More of Me!

4.10.2008

In an attempt to re-instill itself into consumer minds, Starbucks has rolled out a new design on their cups.
Because the green Starbucks logo is so pervasive, the switch to the retro version is an immediate attention-grabber. It’s just one part of a much broader effort underway at Starbucks, in which the company is stressing a return to its roots and working to reemphasize its brewed-coffee chops.

Does this make you want to buy more Starbucks?

Check the full article details from Buzzwatch.

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