Absolut Got Us!

4.10.2008

There has been much heated debate since Absolut ran a "controversial" ad in Mexico last month. Mostly from Americans who are butt-hurt over the ad and have no sense of humor whatsoever. Click the image below for the full ad.



I found it to be rather clever and a definite eye catcher. However, that small percent of "people who ruin it for everyone else" did not. The ad was meant to run in Mexico. Which means you cater towards that market. So the Americans who found it went up in arms over the entire situation. Which lead to blowing it out of proportion. Kaboom.

Last week, Absolut’s makers Vin & Spirit said the ad was created “with a Mexican sensibility” and was not meant for the U.S. market. Absolut released an apology saying “In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues.”

Go to Shape and Colour for the full rant on the issue.

1 comment:

Smother me. said...

I laughed. I thought it was cute. My husband would be one of the ones ruining it for everybody!